Week 12 - Putting the finishing touches to my feature article.

Or rather, the title should be read as "interviews done, now to start writing it!"

I've conducted my interviews - and all of them were sporting enough to reply with length and elaboration instead of the perennial one-or-two-worded replies.

Have read through them all and have even gone back to one of my interviewees for further elaboration on one of his answers.

Before I go on, let me briefly describe my interviewees:

- a social media manager at one of the local football clubs
- a general manager at another one of the local football clubs
- a social media architect with an international communications group

With that out of the way, here are some of the questions I've done up:

• Why do you think clubs are going online to interact with their fans instead of newspapers etc?
• How does the Twitter account allow fans to interact with the club?
• What else can be done, in terms of social media engagement, to allow fans to get involved with the league?
• Why the huge popularity over social media?
• How big an impact has social media had on news-reporting and interactivity between organizations and people?
• Some people are terming social media as the new journalist - quick updates and accessible anywhere. What are your thoughts on this?
• Do Twitter trends usually come about from followers or the followed? (creation of hashtags vs public announcements)

So now, it's about time to get things written out! Wish me luck!